![]() Bing Places for Business -Bing, the search engine from Microsoft, allows you to place a new business listing in three easy steps.The Better Business Bureau brand is well respected. Better Business Bureau -The Better Business Bureau site allows you to claim a free business profile.The site allows detailed descriptions of a company’s products and services, contact information, and other promotional info. -One of the leading sites on the web for startup and growing businesses, has a comprehensive Business Directory that allows companies to post a business profile with links to their website and social media accounts.The following is a list of top business directories where you should consider listing your business: 25 Frequently Asked Questions on Starting a Business.17 Best Business Websites You Should Be Reading Regularly.It’s helpful to review profiles of business competitors in business directories to see how they describe their businesses. One more tip: check out competitors’ profiles. If you have a physical location or you are a service provider, list the days and hours you are open for business, such as “Open Monday to Saturday, 9 a.m. For example, don’t say, “We provide air conditioning repair services " instead say, “We provide air conditioning repair services in Las Vegas, Nevada.” Consider providing a hyperlink with directions to your store. If you are a business catering to local customers, then make sure the profile identifies the city where you provide products or services. Include keywords that your potential customers may be searching for on Google and other search engines. Some directories allow you to upload images, so consider adding your company’s logo or relevant images so that your listing stands out. An example for a law firm in San Francisco would be (as appropriate): (i) personal injury cases in San Francisco (ii) car accident cases (iii) wrongful employment litigation (iv) business formation (v) contract drafting and negotiation and (vi) wills, trust, and estate planning. ![]() Add a list of all of the key products and services you provide. List of specific products and services you provide.Don’t say, “We provide great services to our clients.” Be more descriptive, such as “We provide great dentistry services to clients in the San Francisco/Bay Area.” Make sure to include a great business description that will help the search engines. Include hyperlinks to your social media accounts, including LinkedIn, Facebook, Instagram, X (formerly known as Twitter), TikTok, Pinterest, and others. Your website address may be the most important thing you provide, so make sure it’s a properly working hyperlink. Include the phone number that prospective customers can call. For example: 1234 Market Street, San Francisco, CA 94118. If you have a physical location, then you need to clearly provide the full address. See 10 Tips for Naming Your Startup Business. ![]() Make sure you have thought through the key issues in coming up with a great name. Be consistent with the use of your business name. Unlike most other types of marketing (such as pay-per-click ads on Google or Facebook), a business directory listing is cheap, or even free. A listing in an online business directory will also improve your brand’s awareness and credibility. Having a strong online presence can increase your visibility and enhance your standing with potential customers.
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